The social cantina 'Ai Vini delle Langhe' was established in 1904. In 1923, Alfredo Prunotto wore the dining room, giving its own name. In 1956, Alfredo Prunotto decided to withdraw from the firm and entrusted the firm to his friend, wine expert Beppe Colla. In 1972, Ugo della Piana planned the construction of a new winery just outside Alba, on the current site. In 1989, the Tuscan wine house Antinori took over the company, initially dealing with distribution and then, in 1994, also directly with production. The acquisitions, which had begun with the Bussia vineyard, continued in Agliano with the Costamiole vineyard, Barbaresco and in Calliano for the study and analysis of new vineyards such as Albarossa and Shiraz.
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